PRIVACY POLICY

Effective Date: January 1st, 2025

THE LOFT - Long Beach ("THE LOFT," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us through our website, inquiries, bookings, and communications.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information.

By using our website, submitting an inquiry, scheduling a tour, or otherwise interacting with us, you agree to the terms outlined in this Privacy Policy.

Information We Collect

We may collect information you voluntarily provide to us, including:

  • Name

  • Email address

  • Phone number

  • Event type

  • Preferred event date

  • Estimated guest count

  • Event details and preferences

  • Any information submitted through contact forms, inquiry forms, tour requests, or email communications

We may also automatically collect certain information when you visit our website, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages viewed

  • Time spent on pages

  • Referring websites

  • General geographic location

  • Website interaction data

How We Use Your Information

We use collected information to:

  • Respond to inquiries and requests

  • Schedule venue tours

  • Provide pricing and availability information

  • Communicate regarding bookings and events

  • Improve our website and customer experience

  • Send marketing and promotional communications (where permitted by law)

  • Analyze website performance and visitor behavior

  • Protect our business from fraud or misuse

  • Comply with legal obligations

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience and analyze website performance.

Cookies may be used to:

  • Remember visitor preferences

  • Understand how visitors use our website

  • Measure advertising effectiveness

  • Improve website functionality

Most web browsers allow users to manage or disable cookies through browser settings.

Please note that disabling cookies may affect certain website features.

Meta Pixel and Advertising Technologies

We may use Meta Pixel and similar advertising technologies provided by Meta Platforms, Inc. to:

  • Measure advertising performance

  • Track conversions

  • Create custom audiences

  • Deliver relevant advertisements

  • Improve marketing campaigns

Meta may collect information regarding your interactions with our website and combine it with information associated with your Meta account in accordance with Meta's privacy practices.

For more information, please review Meta's Privacy Policy.

Analytics Services

We may use analytics services, including Google Analytics and Squarespace Analytics, to better understand website usage and improve visitor experience.

These services may collect information such as:

  • Pages visited

  • Session duration

  • Traffic sources

  • Device information

  • User interactions

This information is generally aggregated and used for analytical purposes.

Email Communications

If you contact us, submit an inquiry, request information, or opt in to receive updates, we may send you communications regarding:

  • Venue availability

  • Event planning information

  • Promotions and special offers

  • Company updates

You may unsubscribe from marketing emails at any time by following the unsubscribe instructions included in the email or by contacting us directly.

Sharing of Information

We do not sell personal information.

We may share information with trusted third-party service providers that assist us in operating our business, including:

  • Website hosting providers

  • Analytics providers

  • Marketing platforms

  • Scheduling software providers

  • Payment processors

  • Customer relationship management systems

These providers may only access information necessary to perform services on our behalf.

We may also disclose information when required by law or to protect our legal rights.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only as long as necessary to:

  • Provide requested services

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

California Privacy Rights

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

  • Know what personal information we collect

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Limit certain uses of personal information where applicable

To exercise any of these rights, please contact us using the information provided below.

We will not discriminate against you for exercising your privacy rights.

Children's Privacy

Our website and services are not directed to children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child under 13, we will take appropriate steps to remove such information.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or policies of third-party websites. We encourage visitors to review the privacy policies of any websites they visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated Effective Date. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

THE LOFT - Long Beach

Email: info@theloft-longbeach.com

Phone: (562) 302-1072

Website: https://www.theloft-longbeach.com/contact

Address: 3290 Cherry Avenue, Long Beach, CA 90807